<!--[if gte mso 9]> <xml> Normal 0 false false false MicrosoftInternetExplorer4 </xml> <![endif]--> <b>Bob Blitzer has inspired thousands of students</b> with his engaging approach to mathematics, making this beloved series the #1 in the market. Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students’ lives, showing that their world is profoundly mathematical.<!--[if gte mso 9]> <xml> </xml> <![endif]--> <!--[if gte mso 10]> <![endif]-->